These ads employ a voice that resonates with the target market yet is still youthful and playful. The young, working professional women will relate to the significance of International Women's Day, and thus the message of empowering a young girl by becoming a mentor is further supported.
Web banners appear on sites that the target market uses regularly and trust.
Bright colors, playful imagery, and a quick call to action encourage women to become mentors. International Women's Day provides a seasonal and timely push for applicants.