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Girls Inc.

PROJECT OVERVIEW

Girls Inc. is a nonprofit organization that serves girls all over the U.S. and Canada. Trained professionals deliver research-based programming that empowers girls, developing their strengths and helping them to overcome challenges they face. Girls Inc. is in need of more successful, working professional women to become mentors for girls that rely on this program, inspiring them to be "strong, smart, and bold."


MY SOLUTION

This campaign employs compelling imagery of young girls coupled with a voice that's distinctive to its target market: the young, working professional woman. The campaign ensures she feels connected to this cause while remembering her own path to success.

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 These ads employ a voice that resonates with the target market yet is still youthful and playful. The young, working professional women will relate to the significance of International Women's Day, and thus the message of empowering a young girl by becoming a mentor is further supported.

These ads employ a voice that resonates with the target market yet is still youthful and playful. The young, working professional women will relate to the significance of International Women's Day, and thus the message of empowering a young girl by becoming a mentor is further supported.

 Web banners appear on sites that the target market uses regularly and trust.

Web banners appear on sites that the target market uses regularly and trust.

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 Bright colors, playful imagery, and a quick call to action encourage women to become mentors. International Women's Day provides a seasonal and timely push for applicants.   #mentorsinmarch

Bright colors, playful imagery, and a quick call to action encourage women to become mentors. International Women's Day provides a seasonal and timely push for applicants. 

#mentorsinmarch