Emmaline Price Terry
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MTA Daily

Introducing the MTA Daily, a native app designed with clarity and simplicity, so users can more confidently ride the subway, and more often, increasing and incentivizing ridership and loyalty to the beloved MTA.

 

(Full project prototype coming soon)

New Yorkers don’t always utilize the MTA, and they don’t always pay their fares. We were challenged to improve an everyday experience by applying game principles. Introducing the MTA Daily, a native app designed with clarity and simplicity, so users can more confidently ride the subway, and more often, increasing and incentivizing ridership and loyalty to the beloved MTA.

 
 
 
 
 

Two week user experience project with Ryan Owens who has a strong distaste for the MTA