Emmaline Price Terry
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Shinola Bicycles

 

Shinola bicycles, hand-built in Detroit, Michigan, are the new standard in bicycle manufacturing and riding.

 
 
 

Print

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Out of Home

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City-specific signage to spread brand awareness in cities where Shinola places its brick and mortar stores.

City-specific signage to spread brand awareness in cities where Shinola places its brick and mortar stores.

 

In-store

Shinola sources its materials from the best crafters in five different states and then assembles the bikes in Detroit. Hand-painted mural in stores showing the parts that make up a Shinola and from where they derived.

Shinola sources its materials from the best crafters in five different states and then assembles the bikes in Detroit. Hand-painted mural in stores showing the parts that make up a Shinola and from where they derived.

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Point-of-Puchase Mailer

Shinola will mail a personalized message to each customer within a week after they purchase a Shinola bike.

Shinola will mail a personalized message to each customer within a week after they purchase a Shinola bike.

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Companion App

Shinola customers will use the companion app as a tool to better explore the city they are in. Customers will use serial number on bike to unlock the features of the app, upon purchase.

Access customized routes to paths in the city you’ve never explored. This app won’t help get you from point A to B the quickest–it’ll help you discover new scenic routes.

App integrates map feature where riders can discover alternate, more scenic routes to work, home, or other spots that they might not have known about otherwise.

 

Branded Product Innovation

Exclusive Shinola bicycle racks with added security and ease of parking in major city centers where Shinola has its showrooms. Access to lock a bike is granted through near field communication technology in Shinola app.

Exclusive Shinola bicycle racks with added security and ease of parking in major city centers where Shinola has its showrooms. Access to lock a bike is granted through near field communication technology in Shinola app.

 

With fellow bike rider and copywriter Julia Scoper