Shinola bicycles, hand-built in Detroit, Michigan, are the new standard in bicycle manufacturing and riding.
Out of Home
Shinola customers will use the companion app as a tool to better explore the city they are in. Customers will use serial number on bike to unlock the features of the app, upon purchase.
Access customized routes to paths in the city you’ve never explored. This app won’t help get you from point A to B the quickest–it’ll help you discover new scenic routes.
App integrates map feature where riders can discover alternate, more scenic routes to work, home, or other spots that they might not have known about otherwise.
Branded Product Innovation
With fellow bike rider and copywriter Julia Scoper